Link analysis (internal and external)

Where do the roads from your site lead, and do they all work?

📖 Detailed description

Links on a site are like roads in a city. Internal links are the streets that lead to different parts of your city (your site), while external links are the highways to other cities (other sites).

Good internal linking helps users discover more useful content on your site - did they just read an article about pizza? Suggest your dough recipe! It also helps Google understand which of your pages matter most.

External links to valuable sources build your credibility. If you write about health and link to scientific studies - excellent! But watch out for broken links - they are like a road that ends in a wall.

Most common problems

Broken links (404)

They frustrate users and hurt your SEO

Too few internal links

Users do not discover your other content

Links to low-quality sites

You may lose credibility

No anchor text

"Click here" says nothing about the content

How to fix it?

Regularly check that all of your links work

Link to related content on your own site

Use descriptive link text - not "click here"

Open external links in a new tab

Add 3-5 internal links to every article

Examples

Good example

Check out our <a>pizza dough recipe</a>

Bad example

More information <a>here</a>

🔗 Related indicators

🖼️

Image optimization

Are your images lightweight, described, and helping your SEO?

⚡

Loading speed

Does your site load fast, or do users run away?

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