📖 Detailed description

A privacy policy is a document that explains what data you collect, for what purpose, who you share it with, and what rights the user has. In the European Union this is not goodwill but a legal obligation under the GDPR - it applies to practically any site with a contact form, a newsletter, analytics, or a store.

It is also an important trust signal (E-E-A-T). In its quality rater guidelines, Google treats financial and data-collecting sites ("Your Money or Your Life") with particular caution - a missing privacy policy, terms, or contact details lowers a site's credibility in the eyes of both users and algorithms.

A good privacy policy is written in plain language, names the specific tools you use (e.g. Google Analytics, the Facebook pixel), describes cookies, and explains user rights (access, rectification, erasure). You can generate the skeleton of such a document in the /generator-polityki-prywatnosci tool - but remember it is a template, not legal advice.

Most common problems

No privacy policy

A GDPR breach and a loss of user trust

A copied, mismatched template

It describes tools you do not use - or omits the ones you do

No information about cookies

The user does not know what is being stored and why

Impenetrable legal language

Nobody reads it and the document fails its purpose

How to fix it?

Place the privacy policy somewhere visible (usually in the footer)

List the analytics and marketing tools you actually use

Describe your cookies and obtain consent where it is required

Explain user rights: access, rectification, erasure, objection

Update the document after every change of tools or processes

Examples

Good example

A "Privacy policy" link in the footer, a current document listing tools and cookies

Bad example

A site with a store and a newsletter and no privacy policy at all

Privacy policy and GDPR