Redirects (301/302, chains)
Do your old addresses lead to the right place without unnecessary stops?
📖 Detailed description
The difference between types is crucial. A 301 (permanent) tells Google: "this is a permanent move, transfer all the SEO power here". A 302 (temporary) says: "this is only for a moment, do not move the ranking". Using a 302 where a 301 belongs is a common and costly mistake - you lose the position you worked hard to build.
Watch out too for redirect chains (A → B → C → D) and loops (A → B → A). Every extra hop slows the page down and dilutes SEO signals, while a loop blocks access entirely. Seometryka's SEO analysis detects chains and loops for you.
Most common problems
A 302 redirect instead of 301
Google treats the move as temporary and does not transfer the ranking
Redirect chains
A → B → C slows the page down and dilutes SEO power
Redirect loops
The page redirects in circles and never opens at all
No redirects after address changes
Old links lead to a 404 error
How to fix it?
Use a 301 code for permanent changes, not a 302
Redirect straight to the destination - avoid chains (one hop at most)
Set a single canonical version: https + your choice of www or non-www
After changing your URL structure, redirect the old addresses to the new ones
Regularly check that your redirects do not create loops
Examples
Good example
Bad example
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