Mobile friendliness

Does your site work well on a phone? That is how most people view it!

📖 Detailed description

More than 60% of people browse the web on their phones. If your site does not work well on a small screen, you are losing the majority of your potential customers!

Think about how you use the internet yourself - you probably search for things on your phone all the time, right? When a site will not load, the text is too small, or the buttons are so close together that you cannot tap the right one, you close it instantly and look for another.

Google knows this too, which is why it ranks mobile-unfriendly sites lower in the results. It is only logical - why show phone users a page where they will not be able to see anything?

Most common problems

Text too small

You have to zoom in just to read anything

Buttons too close together

You tap the wrong thing

Content wider than the screen

You have to scroll sideways

Slow loading

On mobile internet, every second counts

How to fix it?

Use responsive design - the site adapts itself to the screen

Text at least 16px, buttons at least 44x44px

Test on a real phone, not just by shrinking your browser window

Optimize your images - you do not need 4K on a phone

Simplify your navigation - on mobile, less is more

Examples

Good example

A site that automatically adapts to any screen

Bad example

A site where you have to zoom and scroll sideways just to see something

🔗 Related indicators

🤖

Robots.txt and Sitemap

A map and a set of instructions telling Google how to navigate your site

🔗

Canonical URLs

Which address is the "official" one when the same content lives at several URLs

🚀

Core Web Vitals

Google's three scores that measure the real experience of using your site

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