Structured data (Schema.org)

A special language you use to tell Google about your business

📖 Detailed description

Structured data is like filling out a detailed questionnaire about your business for Google. Thanks to it, the search engine knows exactly what you do, your opening hours, where you are located, and what you offer.

Have you ever seen those attractive Google results with star ratings next to reviews? Or recipes that show a photo, prep time, and calorie count? That is structured data in action!

For a local business, this is your chance to surface your opening hours, phone number, or customer reviews directly in the search results. For an online store - prices, availability, and product ratings. All of this makes your result stand out and attracts more clicks.

Most common problems

No structured data

You miss out on rich results in Google

Incorrect data

Google may ignore it or penalize you for being misleading

Incomplete information

You are not tapping into the full potential

Outdated data

Showing old opening hours or prices

How to fix it?

Add basic business details - name, address, phone, opening hours

For products, add prices, availability, and reviews

For articles, add the author, publication date, and an image

Use Schema.org generators if you are not comfortable with code

Update your data regularly so it always stays current

Examples

Good example

A restaurant showing review stars, opening hours, and a menu in the results

Bad example

A plain blue link with no extra information

🔗 Related indicators

📝

Meta tags (Title and Description)

Optimizing your Title and Description - the key to a higher CTR and better Google rankings

📚

Heading structure (H1-H6)

Like a well-organized book - with chapters and subsections

👥

Open Graph (sharing on social media)

How your page looks when someone shares it on Facebook

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