Heading structure (H1-H6)
Like a well-organized book - with chapters and subsections
📖 Detailed description
Think about your favorite cookbook. It has a title (that is like the H1), chapters for different types of dishes (those are like H2s), and specific recipes within each chapter (those are like H3s). This structure makes it easy to find exactly what you are looking for.
A web page works exactly the same way! The H1 is the most important heading - the title of the entire page. There should be only one, just like the title of a book. H2s are the main sections, H3s are subsections, and so on.
When everything is well organized, visitors quickly find the information they need, and Google understands your content better and can show it to the right people.
Most common problems
No H1
It is like a book with no title - nobody knows what it is about
Multiple H1s
It is like a book with three titles - utterly confusing
Mixed-up order
An H3 before an H2 is like a subsection before its chapter
Headings used only for looks
Using headings just to make text bigger is a mistake
How to fix it?
Use only one H1 per page - it is the title of the whole content
Keep a logical hierarchy - H2 after H1, H3 after H2
Place important keywords in your headings
Headings should clearly describe the section below them
Do not skip levels - never jump straight from H1 to H3
Examples
Good example
Bad example
🔗 Related indicators
Meta tags (Title and Description)
Optimizing your Title and Description - the key to a higher CTR and better Google rankings
Structured data (Schema.org)
A special language you use to tell Google about your business
Open Graph (sharing on social media)
How your page looks when someone shares it on Facebook
Check this indicator for your website
Get a detailed analysis and personalized tips on how to improve this element on your website.
Start free analysis