URL structure

Are your page addresses readable and logical?

📖 Detailed description

A URL is like a home address - it should be easy to remember and tell you where you are. Compare "store.com/shoes/sports/nike-air-max" with "store.com/p?id=12345" - which one looks better and says more?

Good URLs help users understand where they are on a site. They see "store.com/category/product" in the address bar and instantly know what they are viewing. It also helps when someone copies the link - the recipient knows what they are going to get.

Google prefers readable addresses too. The words in a URL are an extra hint about what the page is about. "pizza-krakow" in the address is a clear signal to the search engine.

Most common problems

Long parameters

?id=123&cat=456 says nothing

Special characters

They can display incorrectly when someone copies them

Addresses too long

Hard to remember and to share

No structure

Everything in the root directory with no organization

How to fix it?

Use words instead of ID numbers

Keep them short and descriptive - 3-5 words is ideal

Use hyphens to separate words

Keep a logical hierarchy: category/subcategory/product

Avoid special characters - use plain, accent-free versions

Examples

Good example

store.com/furniture/chairs/scandinavian-chair-white

Bad example

store.com/index.php?option=com_content&view=article&id=123

🔗 Related indicators

✍️

Content quality

Is your content valuable and helpful to your readers?

🔑

Keyword density

Are you using the right words in the right amount?

♿

Accessibility

Accessibility (WCAG) and SEO - how to make your site work for every user?

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