Loading speed

Does your site load fast, or do users run away?

📖 Detailed description

Page speed is a key element of success. Studies show that if a page takes longer than 3 seconds to load, half of all visitors give up and head to the competition!

Think about how you use the internet yourself - you open a page, you wait, you wait... and eventually you give up. Patience runs out especially fast on a phone with a slower connection.

Google rewards fast pages too. It only makes sense - why show users pages where they will just get frustrated waiting? Speed is one of the official ranking factors.

Most common problems

Large images

The number-one cause of slow pages

Too many scripts

Every extra script means more waiting

Poor hosting

Cheap hosting = a slow site

No caching

Everything loads from scratch on every visit

How to fix it?

Optimize your images - compression can cut their size by 80%

Enable browser caching - repeat visits will be lightning-fast

Use a CDN for static files

Minify your CSS and JavaScript

Consider better hosting if the server is the bottleneck

Examples

Good example

The page loads in under 2 seconds on 3G

Bad example

Loading... (10 seconds later, still loading)

🔗 Related indicators

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Link analysis (internal and external)

Where do the roads from your site lead, and do they all work?

🖼️

Image optimization

Are your images lightweight, described, and helping your SEO?

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