Category: Content

Breadcrumbs

A navigation trail showing a page's location.

Breadcrumbs show where a page sits in the site structure, e.g. Home › Category › Product. They ease navigation, strengthen internal linking and, when marked up with structured data, display nicely in the SERP.

🔗 Related terms

I

Internal linking

Links between pages of the same site.

S

Structured data

Extra content description bots understand.

O

Orphan page

A page with no internal links at all.

M

Meta title

The page title shown in results and the tab.

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