Category: Basics

CTR

The share of people who click your result.

CTR (Click-Through Rate) is the ratio of clicks to impressions of your result in search, shown as a percentage. A high CTR means your title and description successfully encourage clicks. It is one of the signals that indirectly support your ranking.

🔗 Related terms

S

SERP

The Google search results page.

M

Meta title

The page title shown in results and the tab.

M

Meta description

The page summary under the title in results.

I

Indexing

Adding a page to the search engine's database.

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