Category: Basics

Domain Authority

An estimate of a domain's "strength".

Domain Authority is a metric from SEO vendors (e.g. Moz) that estimates a domain's strength based on its link profile. It is not an official Google factor, but it shows well how you compare to competitors. You build it with valuable backlinks and content.

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🔗 Related terms

B

Backlink

A link from another site pointing to you.

K

Keyword difficulty

How hard it is to rank for a given keyword.

E

E-E-A-T

Experience, Expertise, Authoritativeness, Trust.

S

SERP

The Google search results page.

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