Category: Content

Meta description

The page summary under the title in results.

Meta description is a short page summary shown under the title in the SERP. It is not a direct ranking factor, but well written (about 150–160 characters, with a call to action) it raises CTR. Every page should have a unique description.

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🔗 Related terms

M

Meta title

The page title shown in results and the tab.

C

CTR

The share of people who click your result.

S

SERP

The Google search results page.

A

Alt text

Image description for bots and screen readers.

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