Category: Content

Meta title

The page title shown in results and the tab.

Meta title is the page title shown as the clickable heading in search results and in the browser tab. It is one of the most important on-page elements: it should contain the main phrase, be about 50–60 characters and encourage clicks, raising CTR.

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🔗 Related terms

M

Meta description

The page summary under the title in results.

C

CTR

The share of people who click your result.

S

SERP

The Google search results page.

A

Alt text

Image description for bots and screen readers.

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