Category: Basics

SERP

The Google search results page.

SERP (Search Engine Results Page) is the page a search engine shows after you type a query. It contains organic results, ads and special features (maps, images, featured answers). Your position in the SERP decides how many users see your site at all.

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🔗 Related terms

C

CTR

The share of people who click your result.

F

Featured snippet

A highlighted answer at the very top of results.

R

Rich snippet

An enriched result with stars, price, etc.

M

Meta title

The page title shown in results and the tab.

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