Category: Technical SEO

Structured data

Extra content description bots understand.

Structured data is a standardized way to describe content so the search engine understands what is a product, recipe, article or rating. It is most often written in JSON-LD using the Schema.org vocabulary and is what enables rich snippets.

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🔗 Related terms

S

Schema.org

A shared vocabulary of structured-data types.

J

JSON-LD

The recommended format for structured data.

R

Rich snippet

An enriched result with stars, price, etc.

F

Featured snippet

A highlighted answer at the very top of results.

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